Sales Strategy & Growth

We help organisations design and deliver growth that sticks.

From sharper market and customer insight to a clear, AI-ready sales strategy, we turn ambition into disciplined transformation programmes and everyday execution. Customer scorecards, lifecycle design and retention strategies make revenue, loyalty and brand value visible and manageable—so leadership teams can prioritise, invest and scale with confidence.

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Our Area of Expertise

Foundation for Strategy: Research & Analysis

Better choices start with a sharper picture. Market and client benchmarking exposes where value pools are moving, which innovations matter, and how competitors really win. Organisational and business-model analysis clarifies whether growth should be organic or inorganic—and what it would take for either path to pay back.

Typical outputs: market/competitor landscape, best-practice benchmarks, opportunity sizing, innovation scan, organic/inorganic growth criteria.

Defining the framework: Business & Sales Strategy

Growth goals gain traction once the business architecture to achieve them is clear, including different levers such as AI and different stakeholders needs. A phased strategy sets priorities; a purpose-led sales function aligns people, processes and technology at the right altitude. The result is a coherent operating model that turns ambition into coordinated action.


Typical outputs: purpose of sales statement, sales org principles, high-level operating model, phased roadmap and milestones.

Optimising performance: Sales Transformation & Execution

Big bets deliver when execution is disciplined. Transformation and innovation plans translate strategy into programmes; PMO governance keeps momentum; lean practices remove waste. Technology is sequenced to enable performance rather than distract from it.


Typical outputs: transformation master plan, programme governance, lean and hybrid (humans and AI) process redesign, performance baselines and targets.

Maximising value & loyalty: Customer Strategy & Retention

Revenue, quality, brand and reputation become manageable when they’re made visible. A customer scorecard with clear targets anchors loyalty and retention programmes, while lifecycle management ensures engagement at the moments that matter.


Typical outputs: customer scorecard, retention/loyalty strategy, lifecycle map, engagement cadence and roles.

Gain the insights into your sales organisation and drive actionable transformation

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Other Consulting Areas

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Sales Optimisation

Assess, optimise and simplify sales operations and journeys so every lever supports efficient, profitable growth.

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Sales Staffing and Performance

Design sales talent, learning and employee experience as one system that compounds capability and performance.

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